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Television Marketing vs Digital Marketing

Many people feel that television advertising no longer works. While growth in digital marketing continues to grow and mobile marketing is becoming paramount, research shows that TV is still the leading marketing medium in most of the core consumption indicators.

Reasons Your Need to Run Television Ads:

  1. The Average Consumer still spends over 5 hours a day watching TV vs 1 hour on their computer.
  2. Television still dominates among the core consumer demographics that most retailers and businesses covet.
  3. Cable segmentation allows you to creatively target specific demographics instead of paying a lot to be on cable networks.
  4. TV ads drive people online and reinforce your other advertising, leading to more conversions and brand awareness.
  5. Televisions ads reach a larger number of people faster.

The below infographic provides a great comparison of TV and digital marketing.

TV-vs-Online-Advertising-Infographic1

Infographic via Koeppel Direct

If you have any question about online or television marketing, please contact BK Media Pros at 502-509-1519. We have over 30 years experience in television advertising. Put our experience to work for you.


Ignoring Mobile is No Longer an Option – Why You Need a Responsive Website

Responsive Web DeisgnMany have put off updating your websites or adding mobile capability for a few years now. It is an easy thing to ignore. How often do you check your website on a mobile device? Probably not often. However, your most important consumers are viewing it and ignoring them will cost you business. It most likely already has.

First, let’s answer a few of your questions:

Do people really use their cell phones enough to justify the added expense? YES. 

  • Mobile internet users (Mobile and Tablet) will surpass Desktop users for the first time in 2013 (Based on a techcrunch survey).
  • Mobile search has grown 400% in the last year.
  • 56% of American Adults have a Smartphone and 34% have a tablet.
  • Smartphone users check their device 150 times a day.

Do people actually user their phones to purchase and make buying decisions? Yes

  • 67% of people surveyed say they are more likely to purchase from a mobile responsive website.
  • 1 in 3 Local Searches are Local
  • 59% of users visit local stores after a mobile search.

The time to act is now,  but…

How Do You Make Your Website Mobile Friendly?

There are many options to make your website mobile friendly:

  1. A mobile only website – Google offers a limited free service here at Howtogomo.com and most hosting services like Godaddy offer easy to setup paid version of a mobile only site. These sites tend to be limited in the number of pages you have, functionality and look.
  2. A Mobile App – While this solution can be great for large online retailers, there are many platforms and high cost to development. This is not idea for most average businesses.
  3. Responsive Web Design – This is the process of building your website so that it displays properly on different screen resolutions. Your website “responds” to the size of a persons screen and looks similar across different platforms.  The site is written once to fit all browsers. It allows for all the content on your site to be “mobile friendly” and offers a fluid user experience.

Are you ready to get started with a new mobile responsive website? 

BK Media Pros provides fully custom responsive websites for local businesses, e-commerce websites, and other online companies. Our team has over 10 years of experience in website design and internet marketing.  You can depend on us to keep your website design project on-time and on-budget. contact us today at 502-509-1519 or complete our contact form below.

Also, Check out this great infographic on The Age of Responsive Web Design:

The Age of Responsive Web Design

Courtesy of  Mind Development and Design


5 Tools to Help Improve Your Local SEO Listings

local-seoToday, showing up properly in the local search results on sites like Google, Yelp, Yahoo, Bing, Apple maps and other local sites is essential to the success of any business.

Most small business owners do not realize that showing on these sites is free and that properly setting them up and claiming them across many sites can drive new local paying customers to their websites.

Here are 5 tools and resources that will help you claim your listing properly:

1. Excel Spreadsheet of Google Docs Spreadsheet

Excel_15I know, not the great tool you were expecting. However, you need to track your progress and more importantly, your listing information. It is essential that you are consistent in how you build and add your listing from the Business name to the exact spelling of the street address. This also allows you to keep track of all the usernames and passwords you create on these different sites so you have them for later. Here is a sample blank spreadsheet.

2. GetListed.org

get-listed-squareUse getlisted.org to get started building your local listings. It has a great interface you can use to search for your existing listings on the most important websites. Note: Always claim existing listings and correct them if your have old listings in the results. You want to avoid duplicate listings of your business.  They offer a nice dashboard to track your progress and improve your local presence.

3. Yext.com

yext-screenshotYext.com is a paid source for quick syndication on many local websites. I do not recommend using their pay service. I do however recommend using their homepage to find other websites where you should claim or repair your listing. It will tell you certain things missing from each listing and how to improve it, fix it or claim it.

The main reason we do not recommend using Yext is because it is a recurring billing model. Typically with local listings once you create them, they are not going to change often. Unless you are moving your business every year (which isn’t good business), the long term cost of Yext doesn’t justify the ease the syndication software offers for a small business.

4. White Spark Local Citation Finder

Whitespark Local Citation FinderOnce you have exhausted the first two tools and all the primary local listing websites, WhiteSpark.ca’s Local Citation Finder is a great tool to find new places to build local citations for your business. It is FREE if you are only using the tool for one business. There is a way to track down citations using Google and search queries, but this tool simplifies the process. It will give you a nice list of sites to add to your spreadsheet and build citations from.

5. Bright Local Local SEO Tools

Local-Ranking-Report-Organic-Google+-local-and-Dircetory-Rankings-image-bigIf you have covered all the basics and want to get serious about your efforts, brightlocal.com offers a great tool to track your rankings and follow your progress. It is free for a month and then there are paid options thereafter. They also offer other great tools for evaluating your competitors, finding new citations and getting more reviews.

Quick Local Listing Building Tips:

  • Start with Google Places and Google+ Pages. Hopefully the two will be merged soon, but this is your primary listing that all others should be built to imitate this one.
  • Be consistent: Use the exact same information, spelling, address abbreviation, etc on every listing, or as close as each site will allow.
  • Track your results: Keep a log and check back to make sure the listings are showing in the live directory.
  • Put your primary office address on every page of your website, possibly in the footer. The business name and address info should match you local listings.
  • Create a system for obtaining customer reviews. Make it easy for the customer by sending them a email explaining how to leave a review if they wish.

A Few Great Local SEO Resources:

Need Help with a Local SEO Campaign or Getting More Local Business?

BK Media Pros can manage your local SEO for you. We have the team, the training and expertise to make sure you local business is marketed online properly.  Contact us today at 502-509-1519 or complete our contact form below for more information.